18 Apr Why choose a diamond instead of a CZ?

Clients sometimes ask why they should pay the price for a diamond if CZs look so similar at a glance. While cubic zirconia works well for short-lived fashion jewelry, diamonds win hands-down when it comes to longevity.

Here are some of the reasons we offer for choosing diamonds when our clients want a piece they can keep for years.

• CZs scratch and accumulate “wear and tear” much more easily than diamonds.
• CZs lose their sparkle and look dull more quickly between cleanings.
• Jewelry pieces with CZs are actually more costly or impossible to repair, since CZs are damaged by the high heat used on precious metals.